Always present in Well Souled is the emotional pull
of travel. As described by Mital Shah, Founder:

"Well Souled as an invitation to connect to a culture as you would a new friend, uncovering its layers and its personality. Travel, like friendship, is an ongoing exchange. You reacquaint yourself, in different moods and different ways, until you come to love the beauty, and appreciate the complexities."

Well Souled reinvests 20% of sales into social initiatives in each featured country, joining forces with established non-profit partners to ensure the integrity and transparency of this commitment. In South Africa, the focus is on HIV/AIDS including the nearly 2 million children orphaned by this crisis. Contributions will also support local organizations, discovered along the way, which promote arts and culture in underprivileged areas.

The commitment to give back is not a marketing platform but a point of view. This is how Well Souled weaves a sense of purpose, naturally and organically, into its vision.

Please check back here in the future for more details.