My quest took me from London to Bangkok, from Wall Street to the Fashion District, from quiet cafes to bustling villages to the pulsing hearts of cosmopolitan cities. This journey was shaped by the people I encountered along the way who, together, broaden my definition of style. Style is about expression. This exploration came alongside another one. I wondered if intention and action could be less disjointed, if social impact could exist more naturally within my existing lifestyle. I noted I was not alone in this mission. Well Souled is a product of these ideas, a concept where travel, style and "purpose" intertwine. It is fresh insight into cultures that are familiar to us. It is a layered experience, revealing both outer and inner beauty. I arrived in South Africa with only this concept, and a few names and numbers. I began there, with these friends of friends, and followed the threads of conversation. I wove my way through the country and came to know a South African definition of style through the eyes of those who create it, influence it and validate it. It did not occur to me, then, that this would become the Well Souled way. That happened organically, unexpectedly... In the spirit of being well-traveled, well-heeled, well-read, well-dreamt, well-lived... Introducing Well Souled. -Mital Shah, Founder 
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